One year after the Deepwater Horizon disaster, BP had undertaken a major corporate reorganisation and begun countless initiatives to reestablish their reputation as a trusted and responsible global brand

Consequently their 2011 annual report contained a wealth of information about changes implemented that year, and their strategy going forward. It was essential to design their report in a way that allowed a large amount of information to be communicated clearly and engagingly

This was achieved by through a flexible design system that allowed images and datavisualisations to be easily added at relevant parts of the document, and that used illustrations to explain complex ideas, such as company structure and supply chains

In places where a more detailed explanation was appropriate, readers were pointed to pages elsewhere in the report, or to online resources