Land Securities – Annual report
Against the backdrop of a worldwide financial downturn, Land Securities saw an opportunity by ‘seeing things differently’ to their competitors and pushing ahead with developments in the retail sector
In response, the summary of their 2011 annual report reflected this strategy, adopting the look and feel of a retail catalogue
Glossy, image-heavy pages highlighted projects with ‘excellent potential’ and demonstrated how Land Securities had ‘seen things differently’
